Monday, October 24, 2016

GroVia Vintage Inspired Print Release


Tex and Calico are coming to Monroe, Washington! These new prints are part of GroVia's core line-up and are available in Shells, O.N.E., and zippered wet bags. A new take on something old. Inspired by vintage flour sack prints. Some history on flour sacks:


In the mid-1920's, mills began weaving inexpensive cotton fabric and producing flour sacks in printed fabrics. More than 40 mills made fabric for bags in thousands of different patterns


At a time when many rural families had limited resources in the 1920's and 1930's, decorative flour sacks and flour bags were turned into useful items such as dresses, underwear, towels, curtains, quilts, and even diapers.


During World War II there was a shortage of cotton fabric for the civilian population, and the recycling of flour sacks became a necessity, encouraged by the government. Bag manufacturers produced bags in brilliant printed designs and they became valuable. A 1942 estimate showed that three million women and children of all income levels were wearing print flour sack garments.


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